What if Your
What if Your
STRATEGY FAILS?
STRATEGY FAILS?
"How Can Your Business Adjust Before It Happens...?"
"How Can Your Business Adjust Before It Happens...?"
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From: Oskar Westerlund
Date: Thuesday, April 24th, 2018
Subject: FREE Virtual Summit May 13th-15th, 2019. 

Dear Friend,

Have you ever thought that... 
Strategy is a bunch of BS that has nothing to do with my work. 
I hear comments like that every now and then. 

And those people seem very convinced about their opinion. 

But...
"I beg to differ. How about designing a good strategy and
using it properly before throwing around ignorant judgements?"
My name is Oskar Westerlund, and I'm the CEO and co-founder of a company called Stradigo Ltd.

Yeah, I'm that guy with the beard. And that other guy is Markus, my dad. We are here to tell you about people who use strategy successfully in their businesses...
Oskar
Markus
For us it is of course easy to talk about the benefits of using strategy in your business. Markus has helped so many business leaders get great results over the years.

They are people like this... Just look at the pictures...
But many business leaders don't have success.

That makes us sad...

So this is why we need to get these people in front of you...
Which is why I asked Markus to call up his old clients...
"Hey <Insert Client Name>

Markus here. How's it going? Me and my son Oskar are right now building our start-up Stradigo Ltd, where we hope to take our strategy know-how online.

Right at this moment we are putting together a FREE Virtual Summit about one page strategies and we are looking for speakers. The idea is to have people attend from all over the world.

The setup would be that we two hold a conference call where I interview about the time we designed your Strategy 1Pager and how your experiences have been since then.

How does this sound to you? Would you be interested?"

Over The Years We've Learned In What Situations Businesses Take Action To Stay On Top...

• Situation #1... Must-do. 
It is a must-do: circumstances force us.
• Situation #2... Too Many Ideas
- we need to focus better.
• Situation #3... Implementation? 
We have a strategy, but we don't implement it efficiently.

Earlier it wasn't clear to us when this exactly takes place... but over the years we have seen enough cases to know when a business needs to update its strategy.

We began writing down all the situations and we identified 18.

These are situations where our clients have taken action. Not only have they encountered those situation, but they have successfully overcome them.
These are not simplistic issues that have been solved around a coffee table.
At first, a few of them thought I was a little crazy… 

But then one said Yes…

And then another! 
And Soon EVERYONE OF THEM Agreed To 
Come On A Video Interview And 
PERSONALLY Walk You Through Each Day 
In Their 30 Day Blueprint!!!
So, WHO were the ones who were crazy enough to agree to help serve you at their HIGHEST level… for FREE!?!
They are questions of Success and Failure...
...It has always come down to how these businesses have clarified their situation in a way that allows them to take action...
And knowing how to tackle these situations we can now interview people from those very businesses and share the solutions with the wider world!
Some businesses had a An Internal Bottleneck...

Others Lacked Concrete Goals...

And others had An Unclear Strategy...

No matter the situation, the above or any of the other 18 situations... All businesses have wanted to update their strategy.

Now mind you, I have studied strategy in academia, and even written a Master's Thesis on strategy implementation in small companies, but THIS is something that's on an ENTIRELY different level.

This is the real stuff that has produced and keeps on producing results in real companies with real people.
Practical Problems Need
Practical Solutions
At first it was difficult to believe...But the results speak for themselves
Anyone can buy a book and feel smart... But simply owning a book with the best strategy theories doesn't guarantee results.

The theories must also translate into action. Unfortunately many books just talk about principles and the practical stuff is left to the reader.

This is why we wanted to interview our old clients who have not only designed a one-page strategy, but also implemented it.
If you want to find A successful way 
to design and implement strategy:
Attend this virtual summit on May 13th–15th. 
You can watch the Case Story Interviews conveniently
from Your Place at your own Pace and Hour
We've decided to keep this very straightforward. 

Instead of writing a thick book with tons of real world cases, we will interview the very people who live and breathe one-page strategies in real businesses.

That way you will get the truth straight from the horse's mouth. 

Watch the Case Stories when it suits you on the above dates. Each day comes with around 2–3 hours worth of interviews. Pick the ones that interest you. 
we picked up the phone… 
We called our old clients.

We told them the situation.

They got excited.

And we lined everybody up for the summit. Everyone we called wanted to hop on-board and share their experiences.

Hear the experiences of designing and implementing a simplified, crystallized strategy on one-page. There are really small companies, medium-sized and larger ones. But they all clarified and simplified their way forward. 

They tell you what went well and where the challenges are. Don't miss this opportunity. 
And you will get access to these interviews
FOR FREE!
From The Desk Of: Oskar Westerlund
Date: Thursday, April 6th, 2018
Subject: 30 Days To YOUR “One Page Strategy” Success Story


Dear Friend,

Have you ever thought... 
That strategy is a bunch of BS that only serves to line the pockets of sleazy consultants...?
I hear comments like that every now and then...

And those people seem very convinced about their opinion.

But...
"I beg to differ. How about designing a good strategy and using it properly before throwing around ignorant judgements like that?"
My name is Oskar Westerlund, and I'm the CEO and co-founder of a company called Stradigo Ltd.

Yeah, I'm that guy with the beard. And that other guy is Markus, my dad. We are here to tell you about people who use strategy successfully in their businesses...
For us it is of course easy to talk about the benefits of using strategy in your business. Markus has helped so many business leaders get great results over the years.

They are people like this... Just look at the pictures...
But many business leaders don't have success.

That makes us sad...

So this is why we need to get these people in front of you...
Which is why I asked Markus to call up his old clients...

"Hey <Insert Client Name>

Markus here. How's it going? Me and my son Oskar are right now building our start-up Stradigo Ltd, where we hope to take our strategy know-how online.

Right at this moment we are putting together a FREE Virtual Summit about one page strategies and we are looking for speakers. The idea is to have people attend from all over the world.

The setup would be that we two hold a conference call where I interview about the time we designed your Strategy 1Pager and how your experiences have been since then.

How does this sound to you? Would you be interested?

I Wanted To Know EXACTLY What
They Would Do To Get Back On Top...

• Day #1...
what would you do?
Day #2... what would you do?
Day #3... what would you do?

...Day #4, then #5, #6... and so on for 30 days. 

At first I was nervous to send the email… but just seconds after I clicked “send” my nerves turned to excitement as I waited to hear back from them.

Over the next few days, the responses started to pour in from members of this exclusive club telling me their stories of when THEY were in that exact spot...

No product, no list, no traffic, and no funnel... and then detailing EXACTLY what they did in a simple, step by step daily process!
These were not quick emails they sent back to me, but detailed battle plans!
Some Made Me Laugh...
...And Others Made Me Cry As I Re-Lived With Them 
What It Was Like When They First Got Started....
And Knowing What They Did Now, 
Exactly What They Would Do If They 
Needed To Start Over From Scratch! 
Some started from homelessness...

Others in jobs they hated…

And others just wanted more.

But all of them ended in the same spot... On stage, with a "Two Comma Club" award in their hands! 

Now mind you, I have read my fair share of crappy ebooks as well as other amazing marketing books, but NEVER have I EVER seen money making blueprints like these! 

I re-read their 30 day plans, looking out for “loopholes”, like having to spend sums of money in some form or another, using special programs well beyond the reach of the average person, or having to “know” certain people. 

As amazing as it might sound, the blueprints were almost flawless. There and then, I knew beyond the shadow of a doubt, that if anyone followed these plans to a T, they were almost GUARANTEED to make money! 
Failure Was Virtually
Impossible!
I Could Hardly Believe What Laid 
In Front Of My Eyes!
But.. this was ONLY the beginning…

MORE 30 day marketing plans started coming in, and they left me shaking my head in sheer disbelief. 

After reading over a dozen of them, they left me TOTALLY CONVINCED, that 
ANYONE, as long as they faithfully apply the tested and proven marketing secrets found in these 30 Day Marketing Plans, could become the next "Two Comma Club" 
Success Story. 

And that's when it hit me...

I needed to share this with everyone.  
Everyone Who Has Ever Had 
A ClickFunnels Account...
Needs These 30 Day Blueprints.
At first I planned on selling them… 

But because of what I know they are worth, and how much I would have to charge if I were to sell them…

I knew that if I did, the people who needed them the MOST, wouldn’t be able to afford them. 

So, I emailed back each and every one of the 30+ people who responded…
And I Asked Them The Unthinkable… 
At first I planned on selling them… 

But because of what I know they are worth, and how much I would have to charge if I were to sell them…

I knew that if I did, the people who needed them the MOST, wouldn’t be able to afford them. 

So, I emailed back each and every one of the 30+ people who responded…
Would You Be Willing To 
Share This With Everyone…
FOR FREE!?!
At first, a few of them thought I was a little crazy… 

But then one said Yes…

And then another! 
And Soon EVERYONE OF THEM Agreed To 
Come On A Video Interview And 
PERSONALLY Walk You Through Each Day 
In Their 30 Day Blueprint!!!
So, WHO were the ones who were crazy enough to agree to help serve you at their HIGHEST level… for FREE!?!
Let Me Introduce You To Your Dream Team:
Jaakko Alasaarela
Strategy From Values
CEO Zef
Benefits of honesty when we involve people.
Lars Albäck
Dare To Dream
CEO Tilaajavastuu
I needed to get the staff
onboard the new vision.
Martina Andersin
Involving Everybody
CFO Hill & Knowlton
Serve customers, but also think about the big picture.
Johan & Camilla
Hallbäck
Small Retail Gift Shop
Owners Pannacotta 
Strategy was new for us -
a real eye-opener.
Bo Harald
Start With The WHY
Board Professional
No strategies anymore in cabinets. Involve everybody!
Niklas Hed
Finding The Direction
Founder Rovio
One-page strategy helped us prioritize the best ideas.
Juha Heikinheimo
Strategy Is A Must
Board Professional
Also a small company needs a strategy.
Outi Impivaara
Rethinking My Focus
CEO Oicon
Strategy 1Pager fits also 
 my one-person company.
Päivi Karesjoki
The Exit Dream
CEO Avarea
Making your business attractive for acquisition.
Petri Karjalainen
Customer Strategy
CSO Accountor Group
Segmentation, Offering & Service Model. 
Jouni Koistinen
My Third Startup
CEO CocoInvest 
I was blinded by one Focus Area. The 1Pager helped.
Petteri Kolinen
Identity Is Key
CEO Design Forum
People buy from companies that have a SOUL!
Mika Mustakallio
We Follow-up Together
CEO MORS Software
20 person software company steered by the Strategy 1Pager
Kari J. Mäkelä
Simplify & Do It Together
Board Professional
Use external advice,
don't do it alone. It pays off. 
Ari Vanhanen
Change To 
Solution Selling
Sales Director Adven
Differentiation Through
Customer Experience 
Peter Vesterbacka
CRAZY AMBITIOUS Goals
Entrepreneur
Why you should set a crazy ambitious goal and just do it.
Jari Virrankoski
Simplifying Strategy is Key
CEO Delaval Finland
We won the best Market Area Award In Our Enterprise
Give This One Page Strategy Summit A Chance…
And We’ll Transform The Way You Think About Your Business!
But don't take my word for it…

I'm going to let others do the talking.

Which is why we will put on a virtual summit just for you... for FREE!
So… What’s The Catch!?!
Well, unlike most people who try to make sense of strategy theories someone else wrote...

We don't make our money WRITING theory books or publications.

We are the ones who simplify complex theory so it can be used in practice, and we get paid when we help our clients succeed.

Yes, a clear strategy is the BACKBONE of EVERY successful business.

We have the luxury of doing this through our family business Stradigo, without being constrained by time or place, while helping businesses do this in practice.

This simplification has worked in multiple businesses and they've achieved success.

It's why we know that you too can benefit by taking part of their experiences. The easiest way to success is to model what is already successful.

Makes sense... right?
Because Of That, We Are Able To GIVE YOU This Experience At This Level Of Access... For FREE!
Very few can offer you this level of access.

You must have been around the block a few times and helped multiple businesses to get the same experience on your own.
The biggest difference here is that we get paid for results. 
We have to deliver each time. Much different from publishing 
and selling books... MUCH DIFFERENT.
So, The ONLY Catch Is This…
I Want To MAKE SURE You Watch AND Consider This One Page Strategy Approach…
You Will Have An Opportunity To Do It During This Special 3-Day Virtual Summit.
After which the interviews will disappear.

Yes, that means you have to BLOCK OUT that time…
 
Immerse yourself in the summit interviews…

Take notes…

And make a decision if you will commit to implement the same things in your business...

Yes, that is our “evil” motivation… to make sure you actually watch, learn and commit to implementing this information.

Here's a small sample of the golden nuggets 
we will cover on the summit.
  •  Situations. You will hear about real case situations where companies chose to create a one-page strategy: among them are… 'We cannot continue like this', 'we have to align people', 'we have too many ideas', 'we need to know how to prioritize', 'we have a new owner', 'we need a tool to increase our valuation in the company exit', and 'we are a step behind the competition'.
  •  Benefits. You will learn the benefits businesses have gained from one-page strategies like… A spot-on purpose story, excited people, faster business exit, a solid business foundation, prioritization tool, and clear map - not lost in the jungle anymore.
  •  Discover Traps. You will discover business traps that can fracture SMEs, including how businesses have used one-page strategies to overcome them.
  •  The #1 Thing. You will understand why it is worth pursuing simplicity in strategic planning instead of going for complex plans.
  •  Implementation. You will hear what kind of implementation mehtods and experiences different businesses have had with one-page strategies.
  •  Challenges. You will understand what kind of business challenges these various companies faced and how they overcame them with their one-page strategy.
  •  The Customer Strategy. You will hear the experience from creating a customer strategy with segmentation, offering and a customer service model. 
  •  Advice. You will hear insightful advice from the speakers on why you too should pursue a one-page strategy approach.
...And That's just a small sample
This is it.

No huge decisions.

You only need to make the following commitments:
• A commitment to register…
• A commitment to show up…
• And a commitment to implement...
Making this commitment couldn't be easier. You merely need to sign-up.

There's a saying: "you can lead a horse to water, but you can't make it drink..."

This is the water, your job is to drink it by attending the summit.
Thanks again. Looking forward to see you at the summit.
Oskar Westerlund
Too Long — Didn't Read

Here is a quick recap...

When you register (for free), you can attend a 3-day virtual summit on one-page strategies. During the summit we will cover how businesses of varying sizes have used one-page strategies successfully to create success.

If this sounds interesting, then you need to register:
Jaakko Alasaarela
Lars Albäck
Martina Andersin
Camilla & Johan
Hallbäck
Bo Harald
Niklas Hed
Juha Heikinheimo
Outi Impivaara
Päivi Karesjoki
Petri Karjalainen
Jouni Koistinen
Petteri Kolinen
Mika Mustakallio
Kari J. Mäkelä
Ari Vanhanen
Peter Vesterbacka
Jari Virrankoski
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